It all started with a honeymoon to New Zealand. Over the course of 6 weeks of hiking and camping, a nourishing breakfast became extra important. Muesli became a staple, and breakfast became more than a meal. It was a time - a time spent together, reflecting, refueling and planning our next adventure. Not long after returning home, we were craving a simpler life and that New Zealand-style muesli. When we could not find a good muesli option in stores, Hannah did her best to replicate the recipe in our tiny New York apartment. It turned out too good to keep to ourselves, so after moving home to Minnesota, we decided to share it with others. Our first bag of muesli was sold at a Minneapolis farmer's market in the Summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen and a basement office. Our family and business have grown quite a bit since then, but these humble roots continue to shape our business today.
We are out to flip the breakfast aisle on its head. In a space dominated by big companies producing sugary, float-in-your-milk cereals, we are providing something completely different - minimally processed whole grains, nuts and seeds sweetened only with fruit and organic honey. Real food prepared simply, the way nature intended. Along the way we hope to inspire a simpler and healthier way of eating and living.